Using Absolut Elyx’s “Just Another Vodka” TVC campaign, Absolut Elyx partnered with Shuttlerock to leverage Facebook’s powerful advertising capabilities and test whether non-linear stories will perform better in a mobile feed environment.
We took one of Absolut Elyx’s 30-second television commercial (TVC) and edited it into a Pocket-TVC using Facebook’s Story Architecture, which includes five short-form editing formats:
— Linear, Retrograde, Burst, Boomerang and Pulse.
Absolut Elyx is an awarding winning vodka brand, produced in southern Sweden. The company prides itself on its luxurious, handcrafted nature with each bottle being distilled in a copper still.