With the holiday rush approaching, Shuttlerock transformed Boden’s static images into lightweight, mobile-optimized video ads that beat cost-per-click targets and increased online purchases.
Based in the UK, Boden is known for high-quality apparel that blends together British style with bold splashes of color and design. Originally launched in London with just 8 menswear items, Boden now offers clothing options for the whole family and sends 12,500 orders per day to destinations around the globe.
As Boden started preparing for the holiday season, they wanted to introduce sharp video ads that highlighted how their trendy and sophisticated apparel was perfect for festive events, from company parties to late-night New Year’s bashes.
Having only used static images in their previous Facebook & Instagram campaigns, Boden enlisted the help of Shuttlerock to transform their top-performing images into mobile-optimized video ads.
With ten of Boden’s top images as the creative foundation, Shuttlerock added bold animation, prominent branding and holiday-themed messaging to capture attention and drive potential customers to the Boden website. In all, 12 unique video ads were created for Boden to appeal to different segments of their target audience.
As Boden introduced the video assets created by Shuttlerock into their campaigns, the number of daily orders significantly increased thanks to a cost-per-click significantly below their holiday target. The 25-day campaign ended up driving thousands of purchases on the Boden website and helping people all over the world dress to impress at their holiday events.
purchases in 25 days as a result of campaign
increase in orders per day during campaign
Cost per click
December is a core month for retail and for Boden, so we opted to work with Facebook and Shuttlerock to deploy new high-impact creative that people hadn’t seen from us before. We worked closely with Facebook to tweak and maintain our success and, as a result, achieved a great cost per click that exceeded our own targets.
Digital Marketing Manager, Boden
Pretty cool, right?
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