For this campaign, Fitstop was looking to drive traffic to their newly established chatbot in order to gather consumer insights and automate their sales process.
To drive discovery, Fitstop partnered with Shuttlerock to create a variety of click-to-messenger video ads that were designed to be intuitive and interactive for their target audience.
Within the creation process, Shuttlerock transformed Fitstop’s existing static and video assets into 15-second narratives, that illustrated what it would be like for a user to engage with the chatbot. This created a seamless audience experience from ad through to action.
started a new conversation with Fitbot after seeing ad
booked a session after chatting with Fitbot
of those who booked a session, shared Fitbot with a friend
had a high intent to proceed to find out more after selecting a fitness goal
The creative Shuttlerock built was in line with our brand and gave us a competitive edge in our ads. As we are a fast-growing company a positive ROAS is important and we saw this with our new optimised ad creative. Partnering with Shuttlerock as part of Facebook’s Messenger program helped us start a connection with more of our target audience without exceeding the compacity of the team. Leveraging truly exceptional, high-performing ads exceeded our campaign goals. From the first introduction to the final deliverables, the process was smooth and overachieved on our expectations."
CMO, Fitstop Australia
The functional fitness training group, Fitstop leveraged mobile-optimized click-to-messenger ad creative to initiate conversations with new audience members.