With the major gift-giving festival ‘Raksha Bandhan’ nearing close, IGP wanted to find a novel way to highlight their 10% discount sale and ultimately drive online sales of their Rakhi (bracelet) collection and hampers.
IGP decided to forego their usual carousel format photo ads and try short, mobile-friendly video ads.
As a low-friction way to experiment with video creative, IGP utilized Shuttlerock’s Express package (Video-in-a-box) in just 5 working days. As part of this, Shuttlerock hand-crafted one of IGP’s still images into a short-form mobile-optimized video. After being adapted for varying aspect ratios, the team tested these video ads across several placements such as Facebook News Feed, Instagram feed, and Instagram Stories, using placement asset optimization to deliver tailored creative to each.
The 15-second video emphasized the discount and the discount code, as well as the various products that it could be applied to.
The video ads that Shuttlerock produced via its Video-in-a-box service achieved significantly better results than IGP’s previous photo ad campaign. When the ads were delivered across Facebook’s family of apps and services, they resulted in:
Increase in return on ad spend
Decrease in cost per acquisition
Increase in post-click conversion rate
The creative Shuttlerock built was innovative and well-aligned with our target audience. By leveraging Facebook’s numerous mobile ad placement options such as Instagram Stories, feed, and Facebook News Feed, we were able to reach more people, drive return on ad spend and heighten campaign success.
Marketing Manager, Indian Gifts Portal
Shuttlerock partnered with Indian Gifts Portal (IGP) to create mobile-optimized videos out of a single still image for a festival-centric campaign, increasing post-click conversion rates by 2.3X over its previous campaign.