Style theory wanted to create eye-catching video ad creative that highlighted the value of their subscription service within the cluttered newsfeed.
Utilizing Shuttlerock’s ‘Video-in-a-box’ package and InstantVideo technology, Style Theory transformed one static image of their boutique clothing garments into a short-form video.
Supporting copy was used throughout the video, highlighting the cost-effective nature of the subscription and infinite wardrobe possibilities it brings.
These short-form videos were optimized for various aspect ratios and tested across several mobile ad placements, such as Instagram Stories, Instagram Feed and Facebook Video
2x More website registrations
Lower cost per website registration
The ‘video-in-a-box’ execution was an effective way of leveraging the brands existing range of creative assets for mobile-optimized videos.
With just an image, brand logo and copy, Shuttlerock’s improved Style Theory’s click-through rate and drove more cost-efficient top funnel impressions to their site.
Pretty cool, right?
Contact us and find out more.
Style theory is a subscription-based fashion rental business based in Singapore, that uses the ‘sharing-economy’ model to expose designer garments to a wider audience.