WIWI was looking for a low-friction video creation partner that would create high-quality mobile ads for Facebook and Instagram, at scale.
To boost the awareness and reach of WIWI’s new collaboration with Disney they wanted to educate consumers about the product benefits, and then encourage conversions.
Shuttlerock hand-crafted one of our still images into a short-form video creative. This video was then optimized for various mobile-friendly formats with the goal of increasing incremental campaign performance.
WIWI run a split test with the following results:
2X return on ad spend
Express package was 56% lower cost than single asset
Lower cost on Express Package than single asset
To highlight its collaboration with Disney, WIWI teamed up with Shuttlerock to produce mobile-optimized videos, resulting in a 200% lift in both static and video ads