Their biggest challenge was developing ad creative capable of breaking through the noise in a crowded and competitive restaurant vertical. They also wanted to ensure that with relatively narrow audience targeting, they kept creative fresh for the 3-week duration of the campaign.
Utilizing Shuttlerock’s creative studio, YO! Sushi transformed static images of their sushi conveyor belts and other unique dishes into 6-second Videos in order to capture the fun, always-moving experience of dining at YO! Sushi.
YO! Sushi is a restaurant serving conveyor belt sushi and a full izakaya and Japanese entrée menu, with tables and bar seating all adjacent to the conveyor belt for ease of service.
By using lightweight InstantVideos the campaign achieved an 84% increase in CTR and nearly doubled the coupon download conversion rate compared to the static only benchmark ad set.
YO! Sushi also experienced an approximate 3X increase in first-time restaurant visitors during this period.
Increase in Link CTR
Decrease in Cost per Link Click